BizGalz Recap: Inside the World of Public Relations with Lucy Rendler-Kaplan

BizGalz Lucy

Public Relations is one of the most essential aspects of a successful business. Yet, it’s a world of its own! We were lucky enough to have one of our community members, Lucy Rendler-Kaplan, as our guest as we explored the realm of PR. With almost 17 years of experience in marketing and PR, Lucy was well equipped to share her knowledge and give us an amazing insight into Public relations. Here’s what the community had to say:

While there is a cross over between marketing and public relations, they are both different and serve a unique purpose. Sometimes, it’s difficult to distinguish the difference between the two. Whilst marketing and PR work hand-in-hand, they are far from the same. Marketing is creating an image in order to catch the audience’s eye, PR allows you to hold their attention and keep them coming back, through reputation management.

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Social media has allowed companies to build firm relationships with their audience, expand their reach and empower customers.  It is the perfect opportunity to learn about the people that you’re trying to connect with and opens up the lines of communication.

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Every industry has their buzz words… but there are some that PR should definitely stop using. Our community had quite a list!

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Crisis management is becoming more and more important. As PR is all about building and maintaining sound relationships with the audience, knowing how to respond to a crisis is imperative. There is a time and place for everything, and the right response is much more important than a quick one…

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We loved starting this conversation with our community! If you have anything to add, feel free to drop us a line @BizGalz on Twitter!

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